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Titan specializes in what the outdoor advertising industry terms "permanent-painted" displays which simply means each of our billboard units are sold to an individual advertiser on a long-term contract who is buying that specific unit on a "permanent" basis (typically for one year or longer).
This allows a small business to affordably target their market audience
with just one select location and a single advertisement. A "rotary" display is a different type of billboard unit on which an individual advertisers message is displayed for only a short period of time and a different advertising message is rotated onto the unit approximately every thirty to sixty days. This is generally more expensive and requires the purchase of multiple units designed in a package to achieve coverage over a wider market area with a predetermined number of views or impressions per advertising dollar spent.
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Why buy an
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When designing an advertisement for a billboard keep in mind that the most effective messages (the "copy") are always the most simple. This cannot be over-emphasized because this medium is unlike any other. Too often the mistake is made of putting too much content (especially small text) and the message is obscured,
indistinguishable, or lost altogether. |
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